Many companies offer a number of beauty products and food that are touted as being natural products, but often a quick glance over the ingredients of these products reveals that they are not actually natural beauty products and that some unnatural chemicals are contained in the items even though the company might put the word "natural" on the cover. Businesses often give themselves a significant amount of latitude when labeling their products and what is natural to them might not be considered natural to anyone else so it's always a highly advisable suggestion to take a close look at the ingredients on any package.